Your landing page’s weakest score is Trust.
How Chert ranks
Trust
58FairProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Chert | "Backed by Y Combinator" badge above the hero headline |
| Installed 35,214+ times to generate over $2.1B+ revenue | |
| No visible trust signal identified. | |
| AICPA SOC 2 and HIPAA Compliant badges alongside G2 and Capterra marks under the hero CTA | |
| "4.7 on G2 · 4.6 Ease of Use on Capterra · Trusted by 3,500+ businesses" with six G2 award badges |
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?




Problems
- click feels costly — sales call
- no value promised for the click
- no product access before meeting
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
iMessage infrastructure for reaching people at scale.
Build and deploy AI on iMessage to reach people at scale while maintaining quality, trust, and personalized interaction.
Working
Could improve
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
