Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
74Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Try for free button — Same-weight blue button as "Get started" splits the primary action between two competing conversions.
  2. SMS assessment banner — "NEW" pill banner sits directly above the headline and pulls first attention toward a secondary exit.
  3. Book a Demo button — Third styled CTA in the header adds a second conversion path before the visitor reads the headline.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Salesmsg
Textla

Problems

  • no 'free' despite 'Try for free' nav
  • label differs from nav CTA
  • work email required before value

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Salesmsg’s headlineBusiness texting and calling platform for teamsText leads, make calls, and let AI handle the rest. All inside your CRM.

Working

Could improve

Trust

78Fair

Proof that the product is real, competent, and safe to try.

Salesmsg desktop capture for Trust

How Salesmsg compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Salesmsg mobile capture for Mobile web

What works

What to improve