Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Alma
Deel Immigration
Lighthouse
LegalOS
Trust read
AlmaCustomer logo wall under "WHEN QUALITY AND SPEED MATTER, TEAMS CHOOSE ALMA." (Sybill, Ekho, Crossmint, Rundoo, Voltai, L
LegalOS"Backed by Y" (Y Combinator badge above the headline)
LighthouseCustomer logo row (Chai Discovery, Clay, Cursor, Endex, Extropic) with metrics strip "AVG DAYS TO SUBMISSION: 21*" and "
Plymouth Street"PROUDLY SUPPORTING" heading at the mobile fold edge
BridgeNo visible trust signal identified.
Deel ImmigrationG2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Alma

Problems

  • generic label, no outcome named
  • doesn't echo headline promise
  • next step after click is unclear

Mobile web

72Fair

The phone experience as a first-class citizen.

Alma mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Alma desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Alma’s headlineHire the best talent. We'll handle immigration.Alma is an immigration law firm for companies and individuals that delivers better outcomes, faster. Our expert attorneys lead every case, and you have complete visibility and control with our platform.

Working

Could improve