Lighthousehttps://lighthousehq.com/

Your landing page’s weakest score is CTA.

How Lighthouse ranks

  1. 1.Deel Immigration77
  2. 2.Lighthouse76
  3. 3.Alma74
  4. 4.LegalOS72
  5. 5.Bridge58
  6. 6.Plymouth Street57
Fix CTA
76Growth scoreupdated

category scores

CTA72Value props72
category scoresShowHide
CTA72Value props72

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lighthouse

Problems

  • 'Request' feels costly and slow
  • implies sales call, not value
  • secondary CTA styled as faint text

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Lighthouse’s headline sellsBusiness Immigration for Frontier Talent

Working

  • Names exact category and audience
  • Logo bar proves frontier-talent claim
  • Stats strip: 21 days, 1,868 cases

Could improve

  • No subhead stating an outcome
  • Stats buried at fold edge, cropped
  • Hero image decorates, shows nothing

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Lighthouse desktop capture for Information hierarchy

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Lighthouse desktop capture for Trust

How Lighthouse compares

Trust read

Mobile web

84Strong

The phone experience as a first-class citizen.

Lighthouse mobile capture for Mobile web

What works

What to improve