Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Alma
Deel Immigration
Lighthouse
Trust read
AlmaCustomer logo bar (Sybill, Crossmint, Rundoo, Martian, Ekho) under "WHEN QUALITY AND SPEED MATTER, TEAMS CHOOSE ALMA."
Mayflower"Backed by Y Combinator" badge
Plymouth (Plymouth Street)"PROUDLY SUPPORTING" heading at the mobile fold edge
LighthouseCustomer logo row (Chai Discovery, Clay, Cursor, Endex, Extropic) with metrics strip "AVG DAYS TO SUBMISSION: 21*" and "
Deel ImmigrationG2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA
Bridge (Boundless for Employers)implicit context Bridge (Boundless for Employers) may benefit from pre-existing familiarity among its target audience.

Mobile web

68Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Get started button — Primary CTA sits below the headline stack, outside the first mobile viewport, and is desktop-width rather than full-bleed.
  2. Hero headline — Desktop headline scales down too little, wrapping into six tall lines that push the CTA and paragraph far down the page.
  3. Duplicate header CTA — A second 'Get Started' in the sticky header competes with the hero CTA and crowds the compact top bar.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Alma

How Alma compares

Recommended rewrites

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Alma desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Alma’s headlineHire the best talent. We'll handle immigration.Alma is an immigration law firm for companies and individuals that delivers better outcomes, faster. Our expert attorneys lead every case, and you have complete visibility and control with our platform.

Working

Could improve