Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

46Poor

Proof that the product is real, competent, and safe to try.

Mayflower
Deel Immigration
Lighthouse
Alma
Trust read
Mayflower"Backed by Y Combinator" badge
Plymouth (Plymouth Street)"PROUDLY SUPPORTING" heading at the mobile fold edge
AlmaCustomer logo bar (Sybill, Crossmint, Rundoo, Martian, Ekho) under "WHEN QUALITY AND SPEED MATTER, TEAMS CHOOSE ALMA."
LighthouseCustomer logo row (Chai Discovery, Clay, Cursor, Endex, Extropic) with metrics strip "AVG DAYS TO SUBMISSION: 21*" and "
Deel ImmigrationG2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA
Bridge (Boundless for Employers)implicit context Bridge (Boundless for Employers) may benefit from pre-existing familiarity among its target audience.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Mayflower
Alma
Lighthouse
Deel Immigration
Plymouth (Plymouth Street)

Problems

  • click feels costly — sales call
  • four words, over 3-word limit
  • secondary CTA is same friction
  • no low-cost product entry point

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Mayflower’s headlineAutomate immigration screening for your HR teamAI-powered plug-in that screens candidates, classifies visa pathways, and generates attorney-ready forms—integrated directly into your existing HR systems.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Mayflower mobile capture for Mobile web

What works

What to improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Mayflower desktop capture for Information hierarchy

What works

What to improve