Your landing page’s weakest score is CTA.
How Macadamia ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA anywhere in the fold
- hiring badge outshines any conversion path
- role tabs invite browsing, not acting
- mobile fold also ships zero CTA
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Macadamia | "Backed by Y Combinator" badge above the hero headline |
| "Customer success story" video: "How Bild AI Changed Division 8 Es…" (mobile capture) | |
| Embedded product UI showing a conversation: "What critical path scheduled activities happen during the week of August 17 | |
| TRUSTED BY 300+ MEP DISTRIBUTORS AND REP AGENCIES | |
| Customer logo wall including Dish, Century, Ciena, Wipro, TTX, and CSA between the headline and CTAs | |
| "Explore an AI case study in personal care manufacturing" announcement bar |
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Macadamia’s headline
Automate Industrial Engineering
Automate your engineering and back-office processes, with expert AI agents, designed for Engineering Firms.
Working
Could improve