Your landing page’s weakest score is CTA.

Fix CTA
72Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kognitos
Bild AI

Problems

  • demo click feels costly, sales-gated
  • free offer demoted to secondary
  • header/hero CTA order inconsistent

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Kognitos’s headline undersellsDeterministic Agents, Hallucination–Free AIPatented English-as-Code. Audit-Proof and trusted by the enterprise.

Working

  • Hits the enterprise fear of AI errors
  • Strong logo wall backs the trust claim
  • Differentiator stated, not buzzwords

Could improve

  • Never says what the agents actually do
  • No numbers or measurable outcome
  • Hero collage decorates, doesn't demo

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Kognitos desktop capture for Information hierarchy

What works

What to improve

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Kognitos desktop capture for Trust

How Kognitos compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Kognitos mobile capture for Mobile web

What works

What to improve