Your landing page’s weakest score is CTA.

Fix CTA
45Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)in-product action
Perfect Corp (Skincare Pro / YouCam)
FOREO
Lumeria

Problems

  • no CTA anywhere above the fold
  • headline clipped, no action follows
  • mobile widgets cover hero copy
  • nav links are the only actions

Trust

42Poor

Proof that the product is real, competent, and safe to try.

TROPHY SKIN
Perfect Corp (Skincare Pro / YouCam)
L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)
Lumini (lululab)
Lumeria
Trust read
TROPHY SKIN"Free Worldwide Shipping" banner
Lumeria"Backed by Y Combinator" badge above the hero headline
L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)Paris Fashion Week "Official Partner" badge in the Le Défilé hero
Lumini (lululab)Kiosk screen showing real analysis UI with per-item skin scores ("모공 9/10", "피부 나이 36세")
Perfect Corp (Skincare Pro / YouCam)Compliance badge row under the hero CTA: HIPAA Compliant, "Verified by Doctors", BSI, and ANAB accreditation marks
FOREOimplicit context FOREO may benefit from pre-existing familiarity among its target audience.

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

TROPHY SKIN’s headlineA one-way ticket to refreshed skin

Working

Could improve

Mobile web

48Poor

The phone experience as a first-class citizen.

TROPHY SKIN mobile capture for Mobile web

What works

What to improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

TROPHY SKIN desktop capture for Information hierarchy

What works

What to improve