Lumini (lululab)https://lulu-lab.com/

Your landing page’s weakest score is CTA.

Fix CTA
45Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)in-product action
Perfect Corp (Skincare Pro / YouCam)
FOREO
Lumeria

Problems

  • no CTA anywhere in hero
  • only nav links are clickable
  • mobile hero broken, still no CTA
  • carousel gives no next action

Mobile web

32Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Overlapping hero headlines — Two carousel slides render simultaneously, stacking headlines into an illegible jumble.
  2. Overlapping body paragraphs — Two slide subtexts overprint each other, so neither value description is readable.
  3. Low-contrast grey text — Pale grey copy on a white-grey photo background is barely visible at phone brightness.
  4. Doubled eyebrow labels — Both slide kickers (Kiosk V2 and HOME) show at once, confusing which product is pitched.

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Lumini (lululab) desktop capture for Information hierarchy

What works

What to improve

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Lumini (lululab) desktop capture for Trust

How Lumini (lululab) compares

Trust read

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Lumini (lululab)’s headline단 한번의 촬영으로 7가지 피부 항목을 분석합니다.누구나 쉽게 스스로 피부 상태를 분석하고 룰루랩만의 큐레이션 서비스를 체험 할 수 있습니다.

Working

Could improve