Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Lumeria
Perfect Corp (Skincare Pro / YouCam)
L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)
Lumini (lululab)
Trust read
Lumeria"Backed by Y Combinator" badge above the hero headline
L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)Paris Fashion Week "Official Partner" badge in the Le Défilé hero
Lumini (lululab)Kiosk screen showing real analysis UI with per-item skin scores ("모공 9/10", "피부 나이 36세")
Perfect Corp (Skincare Pro / YouCam)Compliance badge row under the hero CTA: HIPAA Compliant, "Verified by Doctors", BSI, and ANAB accreditation marks
TROPHY SKIN"Free Worldwide Shipping" banner
FOREOimplicit context FOREO may benefit from pre-existing familiarity among its target audience.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Lumeria
L'Oréal Cell BioPrint / Skin Genius (L'Oréal Beauty Tech)in-product action
Perfect Corp (Skincare Pro / YouCam)
FOREO

Problems

  • 'Join' names no payoff
  • purchase labels inconsistent
  • hero form competes with pre-order
  • payoff buried in tiny caption

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Lumeria desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Lumeria’s headlineYour skin, understoodThe multi-spectrum skin imaging clinics use, now in your home, paired with personalized assistance.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Lumeria mobile capture for Mobile web

What works

What to improve