Your landing page’s weakest score is CTA.

Fix CTA
54Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Travo
Crexi Intelligencein-product action
Reonomy
Altus Group (Reonomy/Altus data solutions)
Cherre
CoStar

Problems

  • no hero CTA at all
  • Log In targets existing users only
  • tiny ghost button in nav corner
  • no action verb for new visitors

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Log In pill — Only tappable action on the fold serves existing users, not new visitors.
  2. Backed-by logo row — Fold's final slot goes to investor logos instead of a conversion action.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Travo desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Travo desktop capture for Trust

How Travo compares

Trust read

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Travo’s headlineReal Estate Data Nobody Else Has.Comps, ownership, and operational insights — powered by AI.

Working

Could improve