CoStarhttps://costar.com/

Your landing page’s weakest score is Value props.

How CoStar ranks

  1. 1.Reonomy68
  2. 2.Altus Group (Reonomy/Altus data solutions)60
  3. 3.Cherre59
  4. 4.Crexi Intelligence59
  5. 5.Travo54
  6. 6.CoStar53
Fix Value props
53Growth scoreupdated

category scores

Value props34CTA52
category scoresShowHide
Value props34CTA52

Value props

34Poor

Title, subtitle, hero — do they sell the product's true value?

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CoStar
Crexi Intelligencein-product action
Reonomy
Altus Group (Reonomy/Altus data solutions)
Cherre

Problems

  • nav-sized, no visual dominance
  • fold pushes articles, not action
  • supply-side only, ignores buyers
  • no benefit or payoff in label

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

CoStar desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

CoStar desktop capture for Trust

How CoStar compares

Trust read

Mobile web

62Fair

The phone experience as a first-class citizen.

CoStar mobile capture for Mobile web

What works

What to improve