Complete both scorecards to calculate your growth score.
—Overall growth scoreupdated
Funnel
Acquire
Activate
Coming soon
Monetize
Coming soon
Retain / Reengage
Coming soon
Graded against Lazyweb’s growth rubrics.
Lazyweb
Your landing page’s weakest score is Trust.
How Reonomy ranks
68Growth scoreupdated
category scores
category scoresShowHide
Score over time
Trust
54FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Reonomy | Embedded product UI screenshot showing property search with map and "53,728 properties" |
| Detailed product UI screenshot showing the workbook panel, map with drawn search polygon, and "Search ~60 Parcels" butto | |
| "Proudly used by" customer logo strip including CBRE | |
| No visible trust signal identified. | |
| 3D feasibility map demo with highlighted parcels and a data chart panel (mobile) |
Mobile web
62FairThe phone experience as a first-class citizen.
123- Hero headline — Barely scaled from desktop; wraps into seven lines and eats most of the first viewport.
- Request a free trial CTA — Clipped at the bottom edge of the fold, leaving the primary action only half visible and hard to tap.
- Subheadline paragraph — Nine lines of dense body copy stack between headline and CTA, delaying the action.
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Request' implies gated approval
- 4 words, over 3-word ideal
- click feels like a sales form
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
123- Top navigation links — Five nav links plus Login give seven exits before the trial CTA is reached.
- Compare plans link — Sits at near-equal weight beside the primary CTA and siphons clicks toward pricing.
- Cropped app screenshot — Dense filter chips and map micro-text are sliced mid-row at the fold, adding noise without a readable payoff.
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Reonomy’s headline sells
The commercial real estate data platform built on property and owner records
Reonomy is the commercial property data platform for CRE professionals and commercial service providers. Source off-market deals, find commercial property owners, and reach the real decision-markets, even when LLCs and shell companies are i
Working
- LLC/shell-company line hits a real pain
- Names concrete outcomes: off-market deals
- Product screenshot proves the claim
Could improve
- No numbers quantify the data moat
- 'decision-markets' typo undercuts trust
- Headline is category-speak, not outcome
Competitors
closest by platform, customer profile, and value propGraded against Lazyweb’s growth rubrics.
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