Your landing page’s weakest score is Trust.

Fix Trust
61Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Trust read
Traverse"Backed By Y Combinator" badge in the mobile capture
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Handshake AI"Continue with Google" OAuth button with Google logo
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

Traverse’s headline vagueTraverse the path to superintelligenceWe give frontier AI labs training data that enables their models to acquire taste and handle ambiguous scenarios. If you'd like your models to be better at economically valuable work, get in touch.

Working

  • Subhead names buyer: frontier AI labs
  • 'Taste' and 'ambiguity' differentiate the data
  • Clear next step: get in touch

Could improve

  • H1 is a pun, not a value claim
  • No numbers, labs, or proof points
  • Hero art decorates, doesn't demonstrate

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Traverse

How Traverse compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Traverse mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Traverse desktop capture for Information hierarchy

What works

What to improve