Your landing page’s weakest score is Value props.

Fix Value props
54Growth scoreupdated

category scores

category scoresShowHide

Value props

22Poor

Title, subtitle, hero — do they sell the product's true value?

Handshake AI’s headline vagueLog in or sign up for Handshake AI

Working

  • Zero-friction path to sign up
  • Clean, uncluttered layout
  • Google auth lowers effort

Could improve

  • No value proposition anywhere
  • No subhead or proof points
  • Logo mark instead of product demo

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Handshake AI
Traverse
Trust read
Handshake AI"Continue with Google" OAuth button with Google logo
Traverse"Backed By Y Combinator" badge in the mobile capture
Surge AI"New Frontier data and RL environments, off the shelf" announcement banner
Scale AIimplicit context Scale AI may benefit from pre-existing familiarity among its target audience.
Mercorimplicit context Mercor may benefit from pre-existing familiarity among its target audience.
Prolificimplicit context Prolific may benefit from pre-existing familiarity among its target audience.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Handshake AI

How Handshake AI compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Handshake AI mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Handshake AI desktop capture for Information hierarchy

What works

What to improve