Tracehttps://trace.dev/

Your landing page’s weakest score is Value props.

How Trace ranks

  1. 1.Equals77
  2. 2.Polytomic (Fiber AI-style revenue analytics alternatives aside)74
  3. 3.Baremetrics62
  4. 4.ChartMogul60
  5. 5.Lopus56
  6. 6.Trace49
Fix Value props
49Growth scoreupdated

category scores

Value props18Trust30
category scoresShowHide
Value props18Trust30

Value props

18Poor

Title, subtitle, hero — do they sell the product's true value?

Trace’s headline vaguetrace.devENTER THE ATLAS

Working

  • Memorable, confident brand mystique
  • Single unambiguous CTA path
  • Clean, distraction-free fold

Could improve

  • No statement of what Trace does
  • "ENTER THE ATLAS" is uninterpretable
  • No proof, numbers, or product visual

Trust

30Poor

Proof that the product is real, competent, and safe to try.

Lopus
Polytomic (Fiber AI-style revenue analytics alternatives aside)
Equals
ChartMogul
Trust read
TraceNo visible trust signal identified.
Lopus"With Lopus, all our analytics was set up in hours and we were finding lost revenue in places no one had anticipated, da
EqualsCustomer logo wall featuring Notion, Intercom, Cursor, Expo, Descript, Pylon, 11x, Bland, Thanx, and Sprig
Polytomic (Fiber AI-style revenue analytics alternatives aside)"Trusted by high-growth companies" logo wall (Vercel, Vanta, Cursor, Brex, Perplexity, Retool, Mercury, Attio, Lovable,
ChartMogulInteractive product query box showing "How much should we spend acquiring customers?"
Baremetricsimplicit context Baremetrics may benefit from pre-existing familiarity among its target audience.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Trace

How Trace compares

Recommended rewrites

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Trace desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Trace mobile capture for Mobile web

What works

What to improve