Equalshttps://equals.com/

Your landing page’s weakest score is Trust.

How Equals ranks

  1. 1.Equals77
  2. 2.Polytomic (Fiber AI-style revenue analytics alternatives aside)74
  3. 3.Baremetrics62
  4. 4.ChartMogul60
  5. 5.Lopus56
  6. 6.Trace49
Fix Trust
77Growth scoreupdated

category scores

Trust64CTA72
category scoresShowHide
Trust64CTA72

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Equals
Lopus
Polytomic (Fiber AI-style revenue analytics alternatives aside)
Trust read
EqualsCustomer logo wall featuring Notion, Intercom, Cursor, Expo, Descript, Pylon, 11x, Bland, Thanx, and Sprig
Lopus"With Lopus, all our analytics was set up in hours and we were finding lost revenue in places no one had anticipated, da
Polytomic (Fiber AI-style revenue analytics alternatives aside)"Trusted by high-growth companies" logo wall (Vercel, Vanta, Cursor, Brex, Perplexity, Retool, Mercury, Attio, Lovable,
TraceNo visible trust signal identified.
ChartMogulInteractive product query box showing "How much should we spend acquiring customers?"
Baremetricsimplicit context Baremetrics may benefit from pre-existing familiarity among its target audience.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Equals
ChartMogulin-product action

Problems

  • demo ask feels sales-gated
  • email required before any value
  • no self-serve or trial path

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Equals’s headlineAI for the numbers that can't be wrong.Build expert workbooks. Trust every answer. Run it everywhere.

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Equals desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Equals mobile capture for Mobile web

What works

What to improve