Your landing page’s weakest score is Trust.
How Tortus ranks
Trust
68FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Tortus | Certification badge row on mobile: UK MDR Class IIa, ISO 13485, ISO27001 UKAS, Cyber Essentials Plus, NHS Innovation Acc |
| CE 3022 mark with ISO 42001, ISO 27001, ISO 13485 certifications under the hero CTAs | |
| No visible trust signal identified. | |
| TIME banner: "Nabla named one of the World's Top HealthTech Companies 2026" | |
| Interactive product widget with prompt bar "What should a patient know be…" and clinical chips (Look up, Research, Treat |
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- header says 'Contact us', hero 'Book a demo'
- demo booking feels sales-committal
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Tortus’s headline
Every word captured. Every patient seen.
The clinical AI partner to NHS systems - safe, regulated, proven at scale.
Working
Could improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
82StrongThe phone experience as a first-class citizen.
What works
What to improve