Your landing page’s weakest score is Value props.

Fix Value props
78Growth scoreupdated

category scores

category scoresShowHide

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

tl;dv’s headline sellsThe AI Notetaker built for Team Collaborationtl;dv is where your team captures knowledge, finds answers, and automates meeting workflows. Any meeting insight, instantly sent to your favourite apps.

Working

  • Category + differentiator in one line
  • Strong proof: 4.7 G2, 2M+ users, SOC2
  • 'No bot required' kills top objection

Could improve

  • Triad verbs read generic, low emotion
  • 'Favourite apps' vague — name them
  • No time-saved or outcome number

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Book a Demo button — White pill styled near-equal weight to the primary CTA — and duplicated in the nav — splits the fold's one action into two.
  2. Truncated search bar — AI-search input clipped mid-word at 'Scor' by the fold, reading as a broken element rather than a feature.
  3. Crowded nav row — Two dropdowns plus Sales, Pricing, Login and two CTAs give attention seven exits before the hero argument lands.
  4. Headline overlapping doodles — Dotted line-art crosses through 'built' and 'Team', muddying the largest words on the page.

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

tl;dv

How tl;dv compares

Recommended rewrites

Trust

78Fair

Proof that the product is real, competent, and safe to try.

tl;dv desktop capture for Trust

How tl;dv compares

Trust read

Mobile web

82Strong

The phone experience as a first-class citizen.

tl;dv mobile capture for Mobile web

What works

What to improve