Your landing page’s weakest score is CTA.

Fix CTA
73Growth scoreupdated

category scores

category scoresShowHide

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tines
Salesforce Agentforce

Problems

  • demo booking feels costly
  • free path demoted to secondary
  • no 'free' despite visible free tier

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Announcement banner — "Get the guide" sits above the headline and diverts first attention to a content download instead of the demo.
  2. Tines 3B pill — The "Introducing Tines 3B" link is the first element in the hero column, adding an exit before the value prop is read.
  3. Header BOOK A DEMO — Duplicates the hero's primary button at equal weight, splitting the one action across two same-styled targets.
  4. Log in / Sign up cluster — Three same-weight account links plus search stack more exits beside the header CTA, diluting the scan path.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Tines desktop capture for Trust

How Tines compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Tines mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Tines’s headlineYou told everyone to use AI. Now give them a secure place to do it.Tines lets every team build. IT and Security maintain complete visibility, governance, and control.

Working

Could improve