Your landing page’s weakest score is Value props.
How Moveworks ranks
Value props
38PoorTitle, subtitle, hero — do they sell the product's true value?
Moveworks’s headline vague
Build apps, integrations, and AI agents at now[dev]26
Join us for a two-day, hands-on experience for developers of all levels where you’ll craft actionable solutions alongside the engineers and product experts who built the platform.
Working
- Specific dates, place, and $200 savings
- Clear deadline drives event registration
- Product demo screenshot shows real agent steps
Could improve
- Fold sells an event, not the product
- Real value prop cut off below fold
- Hero image decorates, doesn't demonstrate
CTA
56FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 7 words — far past one fixation
- sells a paid event, not the product
- $200 framing adds cost feel
- competes with two nav CTAs
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Trust
58FairProof that the product is real, competent, and safe to try.
How Moveworks compares
Trust read
Mobile web
78FairThe phone experience as a first-class citizen.
What works
What to improve