Your landing page’s weakest score is CTA.

Fix CTA
74Growth scoreupdated

category scores

category scoresShowHide

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

throxy
Callbox
CIENCE
Belkins
SalesRoads
Martal Group

Problems

  • 'Apply' makes click feel costly
  • 5 words, too long
  • nav label differs from hero label

Trust

66Fair

Proof that the product is real, competent, and safe to try.

throxy
CIENCE
Belkins
Martal Group
Callbox
Trust read
throxy"Trusted by global sales teams" logo strip with Santillana, Sybilion, Lenovo, Jobandtalent, and Fleevo
BelkinsLogo bar labeled "Sales and marketing leaders at top B2B companies trust Belkins" with General Electric, CitrusAd, Cemtr
CIENCE"USED BY okta Microsoft Uber AND 2,500+ B2B TEAMS" logo strip under the hero CTA
SalesRoads"Trusted to drive sales for America's biggest brands" logo strip (Quest Diagnostics, Microsoft, Shell, Parker, Kuebix)
Martal Group"TRUSTED BY" logo wall with Halo, Zoho, Bosch, Micro Focus, SoFi, Eurofins (mobile capture)
Callbox"Trusted by Global Enterprise Leaders" logo strip with LinkedIn, Intel, HP, and DHL

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

throxy desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

throxy mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

throxy’s headlineQualified meetings with hard-to-reach buyers. Done for you.Most outbound tools are built for tech companies with LinkedIn-active buyers. Traditional industries don't work like that. throxy is built specifically for companies selling into manufacturing, logistics, construction and beyond - reaching

Working

Could improve