Your landing page’s weakest score is CTA.

Fix CTA
52Growth scoreupdated

category scores

category scoresShowHide

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Encord
Scale AI (Robotics Data Engine)
Kognic

Problems

  • no CTA in hero at all
  • unlabeled '+' icon is only affordance
  • banner 'learn more' outshines product
  • mobile fold also has no action

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Investor proof card — Occupies the prime CTA slot; no action button exists anywhere in the fold.
  2. Funding announcement bar — Sticky promo strip with no conversion CTA burns the top of the viewport.
  3. Unlabeled + toggle — Cryptic plus icon is the only nav affordance; visitors can't guess it opens the menu.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Vision Lab desktop capture for Information hierarchy

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Vision Lab’s headlinethe industrial data layer for robotics.

Working

Could improve

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Vision Lab desktop capture for Trust

How Vision Lab compares

Trust read