Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Vision Lab
Encord
Physical Intelligence
Trust read
KognicNo visible trust signal identified.
Vision Lab"BACKED BY" investor bar with Y Combinator and 500 logos plus "ANGELS FROM" OpenAI, NVIDIA, and xAI marks
Physical IntelligenceDated research timeline, e.g. "π0.7: a Steerable Model with Emergent Capabilities — April 16, 2026"
Scale AI (Robotics Data Engine)implicit context Scale AI (Robotics Data Engine) may benefit from pre-existing familiarity among its target audience.
EncordCustomer logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kognic
Encord
Scale AI (Robotics Data Engine)

Problems

  • 'Contact Us' feels costly, not valuable
  • no value-first alternative action
  • click promises sales talk, not product
  • no demo or trial path visible

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Kognic’s headlineMachines Learn Faster with Human FeedbackIntegrate cost-efficient, scalable human feedback into your autonomy data flywheel.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Kognic desktop capture for Information hierarchy

What works

What to improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Kognic mobile capture for Mobile web

What works

What to improve