Good Face Projecthttps://thegoodfaceproject.com/

Your landing page’s weakest score is CTA.

How Good Face Project ranks

  1. 1.Registrar Corp (SPL/Compliance Software)75
  2. 2.Certainty (formerly Novi Connect-style compliance)72
  3. 3.Good Face Project68
  4. 4.MarkIt65
Fix CTA
68Growth scoreupdated

category scores

CTA58Trust58
category scoresShowHide
CTA58Trust58

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Good Face Project
Registrar Corp (SPL/Compliance Software)
MarkIt
Certainty (formerly Novi Connect-style compliance)

Problems

  • 'Book' feels costly — sales call
  • no CTA in the hero itself
  • mobile label 'Demo' drops verb
  • nav-sized, small footprint

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Good Face Project
Registrar Corp (SPL/Compliance Software)
Certainty (formerly Novi Connect-style compliance)
Trust read
Good Face ProjectProduct UI screenshot with retailer compliance tabs ("Clean at Sephora", "Credo Beauty Dirty List") over a real ingredie
MarkIt"Backed by Y Combinator — FALL 2025" badge under the Request Access CTA
Registrar Corp (SPL/Compliance Software)Customer logo strip: Hermès, Unilever, Family Dollar, Walmart, Dollar Tree, H-E-B, P&G
Certainty (formerly Novi Connect-style compliance)Customer logo strip featuring Target, Macy's, bluemercury, Nutrafol, Moon Juice, Thayers, Love Wellness, Earth Therapeut

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Good Face Project’s headlineFormulate Winning Beauty ProductsGood Face is the software for cosmetic product innovators, powered by AI and the industry's best data.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Good Face Project mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Good Face Project desktop capture for Information hierarchy

What works

What to improve