Your landing page’s weakest score is CTA.
How Certainty (formerly Novi Connect-style compliance) ranks
- 1.
Registrar Corp (SPL/Compliance Software)75
- 2.
Certainty (formerly Novi Connect-style compliance)72
- 3.
Good Face Project68
- 4.
MarkIt65
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- high-commitment sales ask
- no value payoff in label
- no echo of headline promise
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Certainty (formerly Novi Connect-style compliance) | Customer logo strip featuring Target, Macy's, bluemercury, Nutrafol, Moon Juice, Thayers, Love Wellness, Earth Therapeut |
| "Backed by Y Combinator — FALL 2025" badge under the Request Access CTA | |
| Customer logo strip: Hermès, Unilever, Family Dollar, Walmart, Dollar Tree, H-E-B, P&G | |
| Product UI screenshot with retailer compliance tabs ("Clean at Sephora", "Credo Beauty Dirty List") over a real ingredie |
Mobile web
72FairThe phone experience as a first-class citizen.
What works
What to improve
Value props
74FairTitle, subtitle, hero — do they sell the product's true value?
Certainty (formerly Novi Connect-style compliance)’s headline
NOVI KNOWS how to get your products recommended.
The only AEO Platform that tells you what to change, where to change it, and why it matters.
Working
Could improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve