Your landing page’s weakest score is Trust.
How MarkIt ranks
65Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| MarkIt | "Backed by Y Combinator — FALL 2025" badge under the Request Access CTA |
| Customer logo strip: Hermès, Unilever, Family Dollar, Walmart, Dollar Tree, H-E-B, P&G | |
| Product UI screenshot with retailer compliance tabs ("Clean at Sephora", "Credo Beauty Dirty List") over a real ingredie | |
| Customer logo strip featuring Target, Macy's, bluemercury, Nutrafol, Moon Juice, Thayers, Love Wellness, Earth Therapeut |
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
MarkIt’s headline vague
Built for the work behind every decision.
Review labels, ingredients, and claims for 21 CFR and MoCRA readiness, FTC claims review, and channel requirements for Amazon, TikTok Shop, and other retailers. Keep every SKU organized to reduce rework and shorten time to market.
Working
- Subhead names 21 CFR, MoCRA, FTC, TikTok Shop
- Hero mock shows a real SKU review flow
- Outcome named: less rework, faster to market
Could improve
- H1 is generic mood copy, sells nothing
- No numbers quantifying time or rework saved
- Subhead is one dense 40-word paragraph
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How MarkIt compares
Recommended rewrites
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Mobile web
72FairThe phone experience as a first-class citizen.
What works
What to improve