TAE Technologieshttps://tae.com/

Your landing page’s weakest score is CTA.

How TAE Technologies ranks

  1. 1.Commonwealth Fusion Systems59
  2. 2.Avalanche Energy56
  3. 3.Zap Energy55
  4. 4.Helicity Space51
  5. 5.TAE Technologies50
  6. 6.Maritime Fusion24
Fix CTA
50Growth scoreupdated

category scores

CTA30Mobile web48
category scoresShowHide
CTA30Mobile web48

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Avalanche Energy
LEARN MORE
Helicity Space
Zap Energy

Problems

  • no CTA anywhere in the fold
  • hero is headline + photo only
  • nav links are the only actions
  • mobile fold also has no button

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Oversized headline stack — Six huge wrapped lines of hero text fill half the phone screen and strain legibility over the busy photo.
  2. reCAPTCHA badge overlay — A functionless badge floats over the hero image corner, adding clutter to the fold.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

TAE Technologies desktop capture for Information hierarchy

What works

What to improve

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

TAE Technologies’s headlineFORWARDClean Safe Fusion Energy From Experience

Working

Could improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

TAE Technologies desktop capture for Trust

How TAE Technologies compares

Trust read