Your landing page’s weakest score is Trust.

Fix Trust
51Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Avalanche Energy
Trust read
Helicity SpaceNo visible trust signal identified.
Maritime Fusion"Backed by Y Combinator" badge
Avalanche Energy"AVALANCHE ACHIEVES 1KEV — Measured Apparent Ion Temperatures Above 1 keV" announcement banner
Zap EnergyNo visible trust signal identified.
TAE TechnologiesNo visible trust signal identified.
Commonwealth Fusion Systemsimplicit context Commonwealth Fusion Systems may benefit from pre-existing familiarity among its target audience.

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LEARN MORE
Helicity Space
Avalanche Energy

Problems

  • no CTA in desktop fold at all
  • generic 'Learn more' promises nothing
  • buried below long copy on mobile
  • no label consistency across viewports

Mobile web

52Fair

The phone experience as a first-class citizen.

Helicity Space mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Helicity Space desktop capture for Information hierarchy

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Helicity Space’s headlineACCELERATING HUMANITY'S EXPANSION INTO THE SOLAR SYSTEMOpening the solar system for science, exploration, business and national security by powering tomorrow's space vehicles

Working

Could improve