Your landing page’s weakest score is Value props.

Fix Value props
56Growth scoreupdated

category scores

category scoresShowHide

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Avalanche Energy’s headline vagueMOVING, POWER.Neutrons to Energy

Working

  • Confident, bold tone
  • Lab photo shows real hardware
  • 1 keV milestone banner adds proof

Could improve

  • Headline is wordplay, not value
  • Subhead names no outcome or user
  • Fusion never stated in the hero

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Avalanche Energy

Problems

  • no hero CTA — only nav corner
  • click feels costly: sales contact
  • hidden behind hamburger on mobile
  • no action verb, reads as label

Mobile web

54Fair

The phone experience as a first-class citizen.

Avalanche Energy mobile capture for Mobile web

What works

What to improve

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Avalanche Energy desktop capture for Trust

How Avalanche Energy compares

Trust read

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Avalanche Energy desktop capture for Information hierarchy

What works

What to improve