Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Surmount
Composer
Scalar Field
TradesViz/Alternative excluded — Tickeron
Trust read
Surmount"Proudly featured by" press section heading (mobile capture)
Scalar FieldInteractive prompt console with 'Add Trading Platforms' and 'Add Data Sources' controls showing real product UI
Composer"$37B+ trading volume" stat below the mobile CTA
TradesViz/Alternative excluded — TickeronTrending AI Robots (30) (Selected out of 298 Total)

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Surmount’s headline undersellsBuild your own Data Driven PortfolioCreate your own automated investment portfolio, powered by thousands of datapoints

Working

  • Names the real category: automated portfolios
  • "Thousands of datapoints" hints at proof
  • Plain language, no buzzword stack

Could improve

  • No emotional hook or investor outcome
  • Hero cards decorate, don't demo product
  • Mobile subhead contradicts desktop copy

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Surmount

How Surmount compares

Recommended rewrites

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Surmount desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Surmount mobile capture for Mobile web

What works

What to improve