Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
78Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Auto-expanded chat widget — Opens uninvited over a proof tile, adding two extra buttons that compete with the hero CTA.
  2. Create Free Account button — Same green fill and weight as the hero's TRY IT FREE, splitting the primary action into two.
  3. Four stacked proof tiles — Equal-weight 40%/300%/600%/40% cards shout at once instead of one clear headline stat.
  4. Six-item nav row — Solutions through Resources plus sign-in/search give attention many exits before the hero CTA.

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Trust read
STACKNamed customer result cards, e.g. SimplyDoors "600% Revenue Growth Year-over-Year"
Bidflow"Backed by Y Combinator" badge above the hero headline
Kojo (formerly Countfire competitors) — CountfireReal Countfire product screenshot showing the takeoff UI counting symbols on an electrical drawing (A 125, AE 55, BE 64,
Togal.AI"Trusted every day by thousands of professional builders." strip above the customer logo row
Kreo"Rated 4.6/5 from 80+ reviews" badge beneath the hero CTA

Mobile web

78Fair

The phone experience as a first-class citizen.

STACK mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

STACK’s headlineBid Faster, Win More & Build Smarter with the Power of AI.STACK is the premier AI preconstruction platform where estimating teams complete faster takeoffs, build sharper estimates, and turn every project into measurable revenue, profit, and win-rate growth.

Working

Could improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

STACK

How STACK compares

Recommended rewrites