Your landing page’s weakest score is CTA.

Fix CTA
76Growth scoreupdated

category scores

category scoresShowHide

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Spellbook

Problems

  • high-commitment sales ask
  • no lighter secondary path
  • click gives time, not value

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Spellbook’s headline sellsContracts at the speed of commerceReview contracts, draft agreements, and keep every position consistent across the deal-before and after signature.

Working

  • Outcome-led headline, speed as emotion
  • Subhead names concrete jobs to be done
  • 5,000+ teams and G2 4.7 lend proof

Could improve

  • Stadium hero decorates, never demonstrates
  • No numbers quantifying speed or savings
  • Headline alone could caption any CLM tool

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Spellbook desktop capture for Trust

How Spellbook compares

Trust read

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Spellbook desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Spellbook mobile capture for Mobile web

What works

What to improve