Your landing page’s weakest score is Value props.

Fix Value props
68Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Luminance’s headline vagueLegal-Grade™ AI for FinanceLuminance harnesses Legal-Grade™ agents to automate, expedite and enhance every touchpoint a business has with its contracts.

Working

  • Hero image shows real contract review in action
  • Gartner 4.7/5 rating adds visible proof
  • Names the target segment (finance)

Could improve

  • 'Legal-Grade™' is self-referential jargon
  • Verb stack replaces a concrete outcome
  • No numbers or time-to-value anywhere in copy

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Luminance
Lexi
Harvey
Legora
Spellbook

Problems

  • 'Request' feels like waiting, not value
  • sales-gated click, no self-serve path
  • secondary 'Resources' is verbless

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Luminance desktop capture for Trust

How Luminance compares

Trust read

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Luminance desktop capture for Information hierarchy

What works

What to improve

Mobile web

74Fair

The phone experience as a first-class citizen.

Luminance mobile capture for Mobile web

What works

What to improve