Smartlookhttps://smartlook.com/

Your landing page’s weakest score is Value props.

How Smartlook ranks

  1. 1.LogRocket80
  2. 2.Lucent78
  3. 3.Hotjar73
  4. 4.PostHog72
  5. 5.FullStory69
  6. 6.Smartlook51
Fix Value props
51Growth scoreupdated

category scores

Value props30CTA48
category scoresShowHide
Value props30CTA48

Value props

30Poor

Title, subtitle, hero — do they sell the product's true value?

Smartlook’s headline vagueSmartlook has joined Cisco!

Working

  • Clear, unambiguous announcement
  • Cisco brand adds credibility
  • Renewal deadline is specific

Could improve

  • No product value stated in hero
  • Hero shows logos, not the product
  • End of Sale banner deters new buyers

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Smartlook
Hotjar
Lucent
LogRocket
PostHog
FullStory

Problems

  • serves existing customers only
  • no action verb, reads as label
  • four words on desktop
  • label differs desktop vs mobile

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Smartlook desktop capture for Trust

How Smartlook compares

Trust read

Mobile web

58Fair

The phone experience as a first-class citizen.

Smartlook mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Smartlook desktop capture for Information hierarchy

What works

What to improve