Hotjarhttps://hotjar.com/

Your landing page’s weakest score is Trust.

How Hotjar ranks

  1. 1.LogRocket80
  2. 2.Lucent78
  3. 3.Hotjar73
  4. 4.PostHog72
  5. 5.FullStory69
  6. 6.Smartlook51
Fix Trust
73Growth scoreupdated

category scores

Trust62Information hierarchy72
category scoresShowHide
Trust62Information hierarchy72

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Hotjar
LogRocket
Lucent
PostHog
FullStory
Trust read
Hotjar"4.7 on G2" and "4.7 on Gartner" review badges
Lucent"Backed by Y Combinator" badge above the headline
PostHogJoin 500,000+ teams already shipping with PostHog.
LogRocket"Trusted by 3,000+ customers" line above a logo wall including Deloitte, Cisco, BlueCross BlueShield, ClassPass, and CME
FullStoryCustomer logo strip: iHerb, Papa John's, Newell Brands
Smartlook"Smartlook has joined Cisco!" headline with the Smartlook + Cisco logo lockup

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Header CTA pair — Duplicates the hero's 'Sign up free' and 'Book a demo' at equal weight, splitting attention across four buttons in one viewport.
  2. Already using Hotjar banner — Sticky bottom bar pushes a 'Login' exit into the fold on both desktop and mobile, competing with signup.
  3. Compare Free link — Underlined exit link sits right under the brand panel at the end of the scan path, siphoning clicks from the CTA.
  4. Five-item nav row — Products through Pricing plus Login give six leak points before the visitor reaches the headline.

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Hotjar’s headlineYou're in the right place. Hotjar is now Contentsquare.Everything you know from Hotjar — heatmaps, recordings, and surveys — plus a lot more with Contentsquare Free:

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Hotjar mobile capture for Mobile web

What works

What to improve

CTA

86Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hotjar

How Hotjar compares

Recommended rewrites