Your landing page’s weakest score is Trust.

Fix Trust
74Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Shor
Deel
Rippling
Oyster
Remote
Trust read
Shor"Backed by Y Combinator" badge above the headline
DeelG2 4.8/5 (5K+ Reviews) and Trustpilot 4.5/5 (9K+ Reviews) badges directly below the "Book a demo" CTA
RemoteCustomer logo bar under "GLOBAL COMPANIES GROW WITH REMOTE" (GitLab, Box, Miro, KFC, Heineken, Mizuho, Mercury, Lovable)
RipplingG2 badge reading "4.8 stars 13k+ reviews" above the headline
OysterTrustpilot and G2 star ratings with a B Corp "Certified Corporation" badge above the Book a Demo CTA

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Shor’s headline sellsInternational payroll, built for founders.Hire international employees and contractors at startup speed. Sign up in minutes and run payroll within the week.

Working

  • Names category and audience in six words
  • Time-bound claims: minutes, within the week
  • YC badge plus customer logos add trust

Could improve

  • Hero art decorates, never shows product
  • No hard numbers: countries, price, savings
  • No emotional contrast with slow incumbents

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shor

How Shor compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Shor desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Shor mobile capture for Mobile web

What works

What to improve