Oysterhttps://oysterhr.com/

Your landing page’s weakest score is CTA.

How Oyster ranks

  1. 1.Remote78
  2. 2.Deel77
  3. 3.Rippling76
  4. 4.Shor74
  5. 5.Oyster72
Fix CTA
72Growth scoreupdated

category scores

CTA68Value props68
category scoresShowHide
CTA68Value props68

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Oyster
Rippling
Shor
Deel
Remote

Problems

  • demo click feels costly, sales-gated
  • low-friction path demoted to ghost
  • secondary CTA dropped on mobile fold

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Oyster’s headline undersellsThe world is your OysterThe Employer of Record powered by people who care as much as you do.

Working

  • Map pins show global hires in action
  • Subhead names the EOR category
  • Trustpilot, G2, B Corp proof stack

Could improve

  • Headline is a pun, not a value claim
  • No numbers: countries, speed, cost
  • "People who care" is a soft differentiator

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Oyster desktop capture for Trust

How Oyster compares

Trust read

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Oyster desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Oyster mobile capture for Mobile web

What works

What to improve