Your landing page’s weakest score is Trust.
How ShipStation ranks
- 1.
ShipBob78
- 2.
ShipStation76
- 3.
AfterShip74
- 4.
Shippo72
- 5.
Loop Returns68
- 6.
Pango67
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| ShipStation | "No credit card required · Cancel anytime · Set up in minutes" reassurance row under the hero CTA |
| "Backed by Y Combinator" badge | |
| TOMS-branded tracking demo showing "Estimated delivery date Sat, Jan 24" with a live "Your order is in transit" USPS sta | |
| Testimonial: "We cut our shipping costs by $1.5 million and reduced shipping speeds by half." — Ali Shahid, COO, Our Pla | |
| Carrier rate cards showing specific discounts: USPS "90% OFF $58.55 → $5.86", UPS "68% OFF $7.46", FedEx "87% OFF $24.03 | |
| Customer logo strip featuring Brooklinen, Princess Polly, Reebok, and Casely |
CTA
80StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no 'free' despite free trial
- nav says 'Start a Free Trial' instead
- mobile hero drops the free-trial button
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
ShipStation’s headline
Every parcel. Every pallet. One platform.
Ship faster, save more, and manage every order in one place.
Working
Could improve
Mobile web
84StrongThe phone experience as a first-class citizen.
What works
What to improve