Loop Returnshttps://loopreturns.com/

Your landing page’s weakest score is Information hierarchy.

How Loop Returns ranks

  1. 1.ShipBob78
  2. 2.ShipStation76
  3. 3.AfterShip74
  4. 4.Shippo72
  5. 5.Loop Returns68
  6. 6.Pango67
Fix Information hierarchy
68Growth scoreupdated

category scores

Information hierarchy58Mobile web58
category scoresShowHide
Information hierarchy58Mobile web58

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Webinar popup panel — Large webinar modal covers the left third of the hero and buries the headline's start behind an unrelated pitch.
  2. BFCM banner pill — Third same-toned promo above the headline; 'See the data' link pulls attention off the value prop before it is read.
  3. Top announcement bar — 'Get the 2026 Returns Revenue Gap Report' is the first clickable element visitors see, an exit before the headline.
  4. See how it works — Secondary button sits at near-equal weight beside 'Book a demo', splitting the single-action scan path.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Alex chat pop-up — Auto-opened chat message covers the tagline and brand logos right below the CTAs — pure friction with no conversion CTA.
  2. Ask Alex bubble — Oversized chat pill overlaps the body copy, doubling the chat interruption even after the message is dismissed.
  3. Headline wraps five lines — "THE OPERATIONS PLATFORM BUILT FOR RETENTION" scales down too little and eats most of the first viewport across five cramped lines.
  4. Top promo banner — Two-line stat banner plus the report link stack above the nav and push the hero further down the fold.

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Loop Returns desktop capture for Trust

How Loop Returns compares

Trust read

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Loop Returns

How Loop Returns compares

Recommended rewrites

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Loop Returns’s headlineTHE OPERATIONS PLATFORM BUILT FOR RETENTIONpowered platform unites tracking, editing, returns, exchanges, fraud prevention, shipping, and more. Helping you grow revenue, protect your margins, and build a brand customers love.

Working

Could improve