Shippohttps://goshippo.com/

Your landing page’s weakest score is Trust.

How Shippo ranks

  1. 1.ShipBob78
  2. 2.ShipStation76
  3. 3.AfterShip74
  4. 4.Shippo72
  5. 5.Loop Returns68
  6. 6.Pango67
Fix Trust
72Growth scoreupdated

category scores

Trust62Information hierarchy68
category scoresShowHide
Trust62Information hierarchy68

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Shippo
ShipBob
AfterShip
Loop Returns
Trust read
ShippoCarrier rate cards showing specific discounts: USPS "90% OFF $58.55 → $5.86", UPS "68% OFF $7.46", FedEx "87% OFF $24.03
Pango"Backed by Y Combinator" badge
AfterShipTOMS-branded tracking demo showing "Estimated delivery date Sat, Jan 24" with a live "Your order is in transit" USPS sta
ShipBobTestimonial: "We cut our shipping costs by $1.5 million and reduced shipping speeds by half." — Ali Shahid, COO, Our Pla
ShipStation"No credit card required · Cancel anytime · Set up in minutes" reassurance row under the hero CTA
Loop ReturnsCustomer logo strip featuring Brooklinen, Princess Polly, Reebok, and Casely

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Dueling header CTAs — "Get started" and "Contact sales" sit side by side at equal weight, splitting the fold's action before the visitor reaches "Check rates".
  2. Chat widget auto-opens — The Ask Shippo bubble fires unprompted in the scan path's exit corner, adding a fourth competing message to the fold.
  3. Carrier rate cards — Four same-weight price cards (USPS, UPS, FedEx, DHL) shout simultaneously with no reading order or summary framing.
  4. Six-item nav row — App, API, Solutions, Pricing, Partners, Resources plus Login give seven leak points before the hero CTA.

Mobile web

72Fair

The phone experience as a first-class citizen.

Shippo mobile capture for Mobile web

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Shippo

How Shippo compares

Recommended rewrites

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Shippo’s headlineYour one-stop solution for shipping labelsWhether you use our app to ship or API to power your logistics workflow, Shippo gives you scalable shipping tools, the best rates, and world-class support.

Working

Could improve