SafeGraphhttps://safegraph.com/

Your landing page’s weakest score is Trust.

How SafeGraph ranks

  1. 1.Dataplor70
  2. 2.Ecopia AI67
  3. 3.SafeGraph62
  4. 4.VOYGR60
  5. 5.Foursquare (Places API)60
  6. 6.HERE Technologies48
Fix Trust
62Growth scoreupdated

category scores

Trust48Information hierarchy58
category scoresShowHide
Trust48Information hierarchy58

Trust

48Poor

Proof that the product is real, competent, and safe to try.

SafeGraph
Dataplor
Trust read
SafeGraphSysco customer logo under "Trusted by the World's Leading Innovators and Builders" (mobile capture)
VOYGR"Backed by Y Combinator" badge above the hero headline
Foursquare (Places API)implicit context Foursquare (Places API) may benefit from pre-existing familiarity among its target audience.
DataplorDetailed product UI demo answering "Where should I open the next Starbucks in London?" with map layers and place counts
Ecopia AINo visible trust signal identified.
HERE TechnologiesDriver-assist product visualization overlay ("Slight curve ahead" / "Reduce speed to 15mi/h") on the hero image

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Schedule a Demo button — Floats detached below the nav and duplicates CTA weight with 'Explore Places Data', splitting the primary action.
  2. Tiny centered logo — SafeGraph wordmark renders as an illegible fragment misaligned from the left-stranded nav, signaling a broken header.
  3. Empty carousel dot — A lone unlabeled pager dot under the CTA implies a carousel that hides content and adds confusion.
  4. Doc external link — External-link nav item pulls visitors off-site before the primary conversion.

Mobile web

62Fair

The phone experience as a first-class citizen.

SafeGraph mobile capture for Mobile web

What works

What to improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SafeGraph

How SafeGraph compares

Recommended rewrites

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

SafeGraph’s headlineThe Source of Truth for Point of Interest (POI) DataSafeGraph is the location data platform behind clean, high-quality Point of Interest (POI) data, so your analytics and location products start with truth.

Working

Could improve