Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
DataplorDetailed product UI demo answering "Where should I open the next Starbucks in London?" with map layers and place counts
VOYGR"Backed by Y Combinator" badge above the hero headline
SafeGraphSysco customer logo under "Trusted by the World's Leading Innovators and Builders" (mobile capture)
Foursquare (Places API)implicit context Foursquare (Places API) may benefit from pre-existing familiarity among its target audience.
Ecopia AINo visible trust signal identified.
HERE TechnologiesDriver-assist product visualization overlay ("Slight curve ahead" / "Reduce speed to 15mi/h") on the hero image

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Dataplor’s headline vagueMake faster, smarter decisions. Everywhere.From foot traffic to global places data, give your teams the intelligence they need to expand into any market with confidence.

Working

  • Subhead names foot traffic and places data
  • Demo shows a real site-selection query
  • Outcome named: expand with confidence

Could improve

  • H1 could caption any product
  • No numbers or proof in hero copy
  • Emotion is generic, not felt

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Dataplor

How Dataplor compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Dataplor desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Dataplor mobile capture for Mobile web

What works

What to improve