Foursquare (Places API)https://foursquare.com/

Your landing page’s weakest score is Trust.

How Foursquare (Places API) ranks

  1. 1.Dataplor70
  2. 2.Ecopia AI67
  3. 3.SafeGraph62
  4. 4.Foursquare (Places API)60
  5. 5.VOYGR60
  6. 6.HERE Technologies48
Fix Trust
60Growth scoreupdated

category scores

Trust44Information hierarchy58
category scoresShowHide
Trust44Information hierarchy58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Dataplor
SafeGraph
HERE Technologies
Trust read
Foursquare (Places API)implicit context Foursquare (Places API) may benefit from pre-existing familiarity among its target audience.
VOYGR"Backed by Y Combinator" badge above the hero headline
SafeGraphSysco customer logo under "Trusted by the World's Leading Innovators and Builders" (mobile capture)
DataplorDetailed product UI demo answering "Where should I open the next Starbucks in London?" with map layers and place counts
Ecopia AINo visible trust signal identified.
HERE TechnologiesDriver-assist product visualization overlay ("Slight curve ahead" / "Reduce speed to 15mi/h") on the hero image

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Infillion acquisition banner — Full-width announcement outranks the value proposition and adds a competing 'Learn more' CTA at the top of the scan path.
  2. Learn more button — Low-contrast outline CTA points visitors away from conversion before they ever read the product headline.
  3. Hero CTA pair — 'Speak to sales' and 'Try for free' sit at the same size at the viewport's bottom edge, splitting the primary action and duplicating the nav's 'Speak to Sales'.
  4. Five dropdown nav — Products/Solutions/Developers/Resources/Company plus Log In create six exit paths before the hero message lands.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Foursquare (Places API)’s headlineConnect real-world behavior to business outcomesFoursquare is the industry-leading location intelligence platform, from turnkey measurement solutions for marketers to scalable building blocks for developers and beyond.

Working

Could improve

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Foursquare (Places API)

How Foursquare (Places API) compares

Recommended rewrites

Mobile web

68Fair

The phone experience as a first-class citizen.

Foursquare (Places API) mobile capture for Mobile web

What works

What to improve