Your landing page’s weakest score is CTA.

Fix CTA
44Growth scoreupdated

category scores

category scoresShowHide

CTA

30Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Agilyx
Aduro Clean Technologiesin-product action
Plastic Energy
Mura Technology

Problems

  • no CTA anywhere in either fold
  • hero headline has no next step
  • nav links are the only actions

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Rise Reforming’s headline vagueUnlocking resilience for the chemical industry

Working

  • Names the target industry clearly
  • Hero video shows real modular hardware
  • 'Resilience' hints at supply-risk pain

Could improve

  • No subhead saying what the product is
  • 'Unlocking' is generic abstraction
  • Zero numbers or proof points in fold

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Rise Reforming desktop capture for Trust

How Rise Reforming compares

Trust read

Mobile web

52Fair

The phone experience as a first-class citizen.

Rise Reforming mobile capture for Mobile web

What works

What to improve

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Rise Reforming desktop capture for Information hierarchy

What works

What to improve