Your landing page’s weakest score is Trust.

Fix Trust
64Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Trust read
AgilyxStock ticker: AGLX.OL — Share price: 16.10 NOK — Market cap: 2,026 MNOK
Rise ReformingHero video of a branded modular reforming unit being craned onto a flatbed truck at a real facility
Plastic EnergyNo visible trust signal identified.
Mura TechnologySpecific technical description: "Hydro-PRT® is Mura's unique hydrothermal advanced recycling process, which uses supercr
EncinaNo visible trust signal identified.
Aduro Clean TechnologiesTicker bar "NASDAQ: ADUR 12.59 | TSX: ACT 17.70 | FSE: 9D5 10.90" showing listings on three public exchanges

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Agilyx

Problems

  • 'Understand' is not an action verb
  • reads as nav label, not action
  • 3 equal-weight CTAs split focus
  • arrow implies scroll, no payoff

Information hierarchy

63Fair

Does the design help or inhibit what the page is trying to say?

Agilyx desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Agilyx’s headlineTurning plastic waste into valueAgilyx is dedicated to solving the global problem of plastic waste. We invest in solutions across the value chain, from feedstock supply derived from post-use plastics to advanced recycling technology.

Working

Could improve

Mobile web

70Fair

The phone experience as a first-class citizen.

Agilyx mobile capture for Mobile web

What works

What to improve