Encinahttps://encina.com/

Your landing page’s weakest score is CTA.

How Encina ranks

  1. 1.Agilyx64
  2. 2.Mura Technology54
  3. 3.Plastic Energy51
  4. 4.Encina49
  5. 5.Rise Reforming44
  6. 6.Aduro Clean Technologies43
Fix CTA
49Growth scoreupdated

category scores

CTA38Trust42
category scoresShowHide
CTA38Trust42

CTA

38Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Agilyx
Aduro Clean Technologiesin-product action
Plastic Energy
Mura Technology

Problems

  • no CTA anywhere in either fold
  • headline has no action beneath it
  • mobile hides even nav behind hamburger
  • Contact link is only path to act

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Agilyx
Aduro Clean Technologies
Trust read
EncinaNo visible trust signal identified.
Rise ReformingHero video of a branded modular reforming unit being craned onto a flatbed truck at a real facility
Plastic EnergyNo visible trust signal identified.
Mura TechnologySpecific technical description: "Hydro-PRT® is Mura's unique hydrothermal advanced recycling process, which uses supercr
AgilyxStock ticker: AGLX.OL — Share price: 16.10 NOK — Market cap: 2,026 MNOK
Aduro Clean TechnologiesTicker bar "NASDAQ: ADUR 12.59 | TSX: ACT 17.70 | FSE: 9D5 10.90" showing listings on three public exchanges

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Encina’s headlineEncina is working to decarbonize the global chemicals industry.

Working

Could improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Encina desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Encina mobile capture for Mobile web

What works

What to improve