Your landing page’s weakest score is CTA.

Fix CTA
64Growth scoreupdated

category scores

category scoresShowHide

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Released
AnnounceKit
Beamer
LaunchNotes
tday.com

Problems

  • no hero CTA, nav-only button
  • 'Explore' promises browsing, not value
  • product cards use unlabeled arrows
  • small footprint vs. huge headline

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1
  1. Oversized hero headline — Headline wraps into six lines and eats half the fold, pushing the product cards and any action far down.

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Released desktop capture for Trust

How Released compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Released’s headlineSpeed up work in Jira, and keep everyone in the loop.

Working

Could improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Released desktop capture for Information hierarchy

What works

What to improve