Recrafthttps://recraft.ai/

Your landing page’s weakest score is Trust.

How Recraft ranks

  1. 1.awen75
  2. 2.Flair AI75
  3. 3.Krea72
  4. 4.Recraft67
  5. 5.Ideogram64
  6. 6.Pencil59
Fix Trust
67Growth scoreupdated

category scores

Trust45Information hierarchy66
category scoresShowHide
Trust45Information hierarchy66

Trust

45Poor

Proof that the product is real, competent, and safe to try.

awen
Flair AI
Ideogram
Trust read
Recraftimplicit context Recraft may benefit from pre-existing familiarity among its target audience.
awenCustomer logo row (eBay, Marine Serre, Marcel) below the hero CTA
PencilNo visible trust signal identified.
Flair AILaptop mockup showing the real Flair AI editor UI with a "Generate Photoshoot" panel, prompt, templates, and generated p
IdeogramGenerated "BUBBLER Root & Rind Cola" poster with crisp rendered type
KreaProduct screenshot of the Krea app interface ("Let's create something") on the monitor

Information hierarchy

66Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Privacy Settings modal — Covers the right third of the hero and buries the fold's emotional anchor behind cookie chrome.
  2. Try Recraft Studio button — Same lime weight as "Start creating" — two identical primary CTAs split the scan path.
  3. Carousel dots arrow — Hero is a rotating carousel, so the value proposition swaps out from under the visitor.
  4. Orange V4.1 banner — Highest-contrast band on the page pulls the first glance to "Learn more" instead of the headline.

Mobile web

70Fair

The phone experience as a first-class citizen.

Recraft mobile capture for Mobile web

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Recraft’s headlineTASTEFULLY CRAFTED AI IMAGE MODELSEvery generation comes out art-directed, atmospheric, and stylistically alive, because good images aren't just accurate. They're evocative.

Working

Could improve

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Recraft

How Recraft compares

Recommended rewrites